中国健身产业的发展之路
发布时间:
2023-12-15
为了显示行业的重要性，总有人爱我爱我，并突出体育行业的世界排名和发达的国内排名，以说明健身器材行业的实力。事实上，健身器材行业是一个发展中的小行业，受市场不成熟的影响，过去十年和未来十年都面临着很大的发展障碍。全球前500家公司的销售额2004年89亿美元，是该行业最大公司年销售额的十倍以上。中国制造业500强企业中，最后一家2004年销售收入超过20亿元，是行业强企2008年目标的2 ~ 3倍。因此，建设一个强大的企业是一个漫长的道路，差距是显而易见的。
In order to show the importance of the industry, there are always people who love me and love me, and highlight the world ranking of the sports industry and the developed domestic ranking to illustrate the strength of the fitness equipment industry. In fact, the fitness equipment industry is a developing small industry, affected by the immature market, the past ten years and the next ten years are facing great obstacles to development. The world's top 500 companies had sales of $8.9 billion in 2004, more than ten times the annual sales of the industry's biggest players. China's top 500 manufacturing enterprises, the last one in 2004 sales revenue of more than 2 billion yuan, is the industry's strong enterprises in 2008 goal of 2 to 3 times. Therefore, it is a long way to build a strong enterprise, and the gap is obvious.
仅以健身器材的旗舰产品电动跑步机为例，2004年，中国生产629,400台，出口380,000台，进口60,000台，国内实际销售309,400台，与美国形成较大差距。184万电动跑步机在美国市场的销量是中国的六倍。按照平均汇率法计算，美国的GDP在1.3万亿美元以上，中国的GDP在1.5万亿美元以上。按此推测，中国电动跑步机的销量应该在260,000台左右。但笔者认为，平均汇率法计算产品消费量并不科学，平均购买力法则更为公平。照此计算，美国的GDP是9.6万亿多美元，中国是5万亿多美元，然后估计中国的电动跑步机销量应该是960,000个单位，与目前的309,400个单位相比，负债是650,600个单位。
China Sports Goods Federation, relying on the national fitness sports equipment procurement resources, relying on the increasingly sensational annual two
The international sporting goods Fair, relying on the advantages of the enterprise's orientation, has done a lot of industry construction work, many sports equipment manufacturing enterprises have high hopes for it, I believe that it can give enterprises environmental construction guidance in industrial planning, policy support, strong enterprise portfolio, technical industry and trade joint, etc., in accelerating the construction of strong enterprises, Casting a mature fitness market will have extraordinary achievements.
2008奥运会是一个大概念，带动全民健身意识，带动健身器材行业的发展和市场培育，但也需要细致操作，否则，只能是轰动一时，没有效果。面对国内外发展空间的差距，方便走统一的联合道路，类似青岛英博、青岛祥兴等，过去一直是自行车公司的基础，类似惠祥属于吉祥集团的基础，类似品牌化为连锁、好家庭、大连等知名渠道业务，都是联的催化剂。国际银行、汽车、石化公司可以走这条路，健身器材行业也应该走。在行业协会的支持和体育专业媒体的推动下，通过联合统一推广，中国健身器材市场将会做大做强，这应该是大有可为的
Anything that is difficult must be done easily. Great things must be done in detail. Creating a strong enterprise and cultivating a mature market is a difficult event. Therefore, it is required that the industry must plan first, then profit, start from the details of the work, from the quality, standards, market rules three elements to lay a strong foundation, and then make their own enterprises, make their own market. With a foundation, we can build skyscrapers. With skyscrapers, why can't you afford to raise your own flag? Therefore, we all take a long view, work hard together, consolidate the common foundation, the building will have a more solid root, the flag will be more beautiful flying.
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